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The Village of Capitan, New Mexico has a
unique story. It is the birthplace and burial site of the world's
most well-known bear. Smokey's story is factual although it might
appear to be fictitious.
On
May 4, 1950, a carelessly discarded cigarette started the Los Tablos blaze in the Lincoln National Forest. On May 6, a second
fire, known as the Capitan Gap fire started in the same general
area. Together these fires destroyed 17,000 acres of forest and
grasslands. The monetary loss to private property was great but the
loss to the environment was even greater.
On May 8, a 70 mile per hour wind made it impossible to control the
blaze. It was on this day that nineteen men were trapped in a rock
slide while the raging holocaust, incredibly, spared them. They were
rescued without any fatalities, but later expressed the opinion that
they knew "just how a slice of toast feels."
On May 9, a fire crew brought a badly singed bear cub into the fire
camp. They had found the frightened cub clinging tenaciously to the
side of a burnt pine tree. Badly burned about the buttocks and feet,
he was given the name "Hotfoot", a description soon to be changed to
Smokey Bear. His burns were tended to overnight at the nearby
Flatley Ranch, then flown by Game Warden Ray Bell to the veterinary
hospital in Santa Fe. Bell later kept Smokey in his home, where, it
is said, he was a "mite domineering" with the other family pets and
somewhat of a ham.
In 1944, prior to the discovery of Smokey Bear, the Forest Service
and the Advertising Council originated and authorized the use of a
poster by artist Albert Staehle, depicting Smokey Bear. A later
depiction by Rudolph Wendelin is still used in fire prevention
campaigns. The popularity of the campaign grew so great, after the
inclusion of Smokey, that in 1952 Congress passed a bill into law
governing the commercialization of the name and image of Smokey
Bear. Due to the vast amount of mail he was receiving, Smokey was
given his own zip code. Upon Smokey's recovery in Santa Fe, the
Forest Service had Smokey flown to Washington D.C.

Game Warden Ray Bell & Smokey
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Judy Bell &
Smokey

Only You

Hopalong
Cassidy & Smokey
It is rumored
that on this flight, an airport refused the pilot's request to land
because a bear was aboard the plane!
In July of 1950, the U.S. Senator Chaves of New Mexico, presented
Smokey to the school children of America. Smokey was now in his
permanent home at the National Zoo where millions visited and
marveled at his story.
As a result of Smokey's life, the Village of Capitan, the state of
New Mexico, the nation and possibly the entire world have been
altered to some degree. A study was made of school children in the
United States and foreign countries using familiar slogans. Given
the motto "Only You", more children were able to complete, "Can
Prevent Forest Fires", than with any other motto.
In 1956, a Smokey Bear Club, Inc. was formed in Capitan to further
conservation efforts. The sum of $2,300 was raised and with donated
materials and labor, a log cabin museum was constructed. The museum
plans were drawn by a ranger's wife, Dorothy Guck. The conservation
efforts of the Village were recognized in 1958 when President Dwight
Eisenhower presented Capitan with the first "Smokey Oscar" for its
efforts. The log cabin museum opened to the public in 1960 with free
admission to all.
New Mexico adopted the black bear as the state animal in 1962, and,
on its golden anniversary in 1962, a female bear companion named
Goldie from Magdalena, New Mexico was sent to the Washington Zoo. No
cubs were ever born to Smokey and his mate.
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Upon his death in
1976, at the urging of his many friends,
Smokey's body was returned to his beautiful and
beloved Capitan Mountains. He now rests in
peace, buried in a small park which bears his
name; in the heart of the Village of Capitan and
in the shadow of the mountains where it all
began.
In 1984, Rudolph Wendelin designed a 20 cent
postage stamp depicting a bear cub clinging to a
burnt tree with the famous Smokey Bear emblem as
a background. This was the first and only time
the U.S. Postal Service has issued a postage
stamp honoring an individual animal. Capitan was
chosen for the first day sale of this
commemorative stamp fifty years after the
inception of Wendelin's poster.
Smokey Bear, the Lincoln National Forest, the
beautiful and rugged Capitan Mountains, are all
part of the saga of dedicated and caring people
who were brought together by a miracle of
nature... all a part of the history of Capitan.
Thanks to Frank E. Miller and Dorothy Guck for
providing information for this epic story.
Photos courtesy of the Smokey Bear Museum.

Aftermath of Capitan Gap Fire

Smokey Fan Mail

Homer Pickens & Smokey
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